POSITAL

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FRABA Group is growing into new markets
New brands: UBITO & CREDEMUS

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New Additional Brands to FRABA Groups

FRABA Group has announced the creation of two new business units: UBITO and CREDEMUS. Building on the successes of major in-house innovations for the established POSITAL and VITECTOR businesses, these new enterprises will be active in new markets such as Digital Transformation and the Internet of Things. The launch of these new businesses will be marked by new logos and branding for the Group.

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UBITO offers components for magnetic sensing, energy harvesting and wireless transmission with roots in POSITAL’s pioneering use of Wiegand Technology in rotary encoders. Grounded in the success of more than 1 million devices worldwide and continued improvements, UBITO will take this technology to new markets such as Smart Metering, Internet of Things and Wireless Power Transmission.

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CREDEMUS offers consulting and support services to mid-sized companies interested in adopting the highly efficient ‘mass customization’ manufacturing methodology that FRABA launched 15 years ago – anticipating the ‘Industry 4.0’ wave that promotes similar principles.

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FRABA Star: Symbolizing Four Guiding Principles

The new logos introduced on July 1st to accompany the launch of the new enterprises feature a four-pointed star, symbolizing four guiding principles that Christian and Achim Leeser introduced in 1994. The company culture has nurtured innovation, transformation and growth over the last 25 years and the FRABA Star has been an important internal compass for this journey.

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FRABA Launches New Business Units and New Brand Identity Video